July in the STR World: What’s Really Happening in Las Vegas?

Written by Shawn Cunningham | Jul 1, 2025 4:38:32 AM

If you’ve been watching the STR market in Vegas, you’ve probably seen the headlines. More regulation, more competition—but still serious profit potential if you play your cards right.

Let’s unpack what July 2025 is showing us:

🛏️ Demand Is Holding for Furnished Rentals

Despite a slight softening in national travel trends, Vegas is still Vegas. Conventions, weekenders, and digital nomads are keeping occupancy high—especially for properties under 5 miles from the Strip or near hospitals and corporate hubs.

🏠 Mid-Term Rentals (30+ Days) Are a Sweet Spot

We’re seeing rising investor interest in MTRs thanks to:

  • Easier zoning/regulation compliance

  • Fewer turnover costs

  • Strong demand from traveling nurses, corporate relocations, and digital workers

Average MTR monthly rent: $3,400–$6,000 depending on location and layout.

📜 STR Permits Are Limited but Still Possible

Clark County’s short-term rental cap means permit availability is tight, but existing-permit homes are still selling—often at a premium.

If you’re shopping, focus on:

  • Properties with existing permits

  • Homes that qualify under grandfathered STR rules

  • Areas outside city limits with more lenient zoning

📊 What Returns Look Like

Well-run STRs in central locations are still generating net returns of 10–15% annually, especially when automated, professionally cleaned, and marketed well. But sloppy listings? They're underperforming hard.

Final Take:

July is about precision. This is no longer a “list it and forget it” market. STRs and MTRs are still highly profitable—but only if you're strategic about operations, permitting, and experience.

📌 Want help analyzing STR potential or managing your Airbnb?

Let’s talk. We’ve helped dozens of investors optimize their returns and stay compliant in a changing market.